Empathy Map

An empathy map is a method to gather and organise ‘soft’ characteristics of a target group. Empathy mapping helps to get to know the user and its environment. This method can be of help when researching customer segments or when making a business model canvas. It is a useful method to get a better understanding of your users with the help of stakeholders. Empathy maps are best used at the start of a project. They can be used for new product development as well as for redesigns. The outcome (a filled empathy map) can be used during the design process to guide design decisions.

We should first make an Empathy Map together so we get to know our users